8/27/2023 0 Comments Logo maker online shop logo ideas![]() Once you have your ideas down on paper you’ll now want to make digital versions of them. I also recommend following Logo Inspirations on Instagram for a daily dose of inspiration, and also check out Logo Archive to see some of the very finest marks and symbols ever made. One of my favourite inspiration books is Trademarks and Symbols, but as it’s now out of print, old and rare it’s sadly really expensive… Thankfully you can view it completely free online here. When coming up with ideas, it’s useful to look at some of the best logo designs out there for reference. ![]() ![]() Aaron kindly admitted in the interview I did with him that he always spends more time on sketching than he did in this video, so make sure you do the same. It briefly runs through Aarons sketchbook work, and how he then takes that into illustrator to create the finished piece. And remember to do it in your Field Notes for maximum performance and durability.”Īnd to expand on his quote, the below video is worthy viewing… and is possibly one of my favourite videos. Be it a stick in the dirt, charcoal on a cave wall or a pencil in you memo book, you are tapping into the time-tested method of communication, formulating and invention. You can get to the magic that much faster on paper, than on some cold screen. There’s something liberating about the freedom, wobbliness and humanity of a pencil sketch. Everyones favourite designer, Aaron Draplin made the strongest argument for sketchbook work when he contributed the below tip to the free 50 logo design tips from the pros eBook I compiled a few years back, which you’ll also enjoy. The more you understand about the business, the better the final solution will be… the better you can present the design… and the greater the likelihood that work will get approved first time will be too as you can demonstrate a clear understanding of the problem faced. Not many designers like doing research, but it’s an essential step. This blog I created for Creative Bloq a few years back will be a helpful primer: 5 things to research before designing a logo. Most of this can be done by asking questions, but it’s always worth doing your own digging too. To know this you’ll need to do some research. If you want to get a feel for the different types of processes out there, take a look at these infographics collected by Creative Market.įor a more in-depth breakdown, HubSpot have a useful guide on how to design a logo which is worth reading, as is this ‘ logo design from start to finish‘ guide from Jacob Cass.īefore you can start designing anything you need to have a good understanding of the business and its competition. ![]() I personally run though a very basic 5 step logo design process, and as a starting point I recommend you take the same approach. The ultimate goal is to end with a logo, so how you reach that end point is up to you. There’s plenty of bad design out there… just make sure to follow the process below, rather than designing ‘a pretty picture’ – logo design is a strategic business tool, so the sooner you realise that the better.Īs I’ve learned from interviewing other logo designers on the logo geek podcast, there no single set-in-stone logo design process.Įvery designer works in their own way, so as you learn and improve you’ll find what approach works for you. If you want to create something entirely new, find a logo that needs a redesign, and work through the below steps to improve the logo. If you don’t want to do that, as a practice exercise to learn the tools it’s beneficial to find logos and try to recreate them. If you just want to practice (which is advisable if you’re just starting out), the below sites are useful for finding fictional logo design briefs: Honestly that felt quite patronising… is it not obvious what a logo is? But I learned that there’s more to a logo than I had realised, so as a starting point I recommend reading the blog I wrote titled “ What’s the purpose of a logo and why do they matter” which will be a good primer.Īlso, this video put together by my good friends Chris Green and Col Gray is also a fantastic overview of what a logo is. I remember the first book I read on logo design had a section titled “what is a logo”. ![]() This resource is broken down into the following sections, which will cover pretty much everything you need to know to get started: To help you on your journey to becoming a logo designer, below is an overview of some of the best free logo design resources online that will help you become a master without spending a single penny. If you want to learn logo design there are heaps of premium books and training resources out there that you can invest in, but if you want to learn on a budget thankfully there’s plenty of free resources out there too, but it can be quite overwhelming to know where to start and what to trust. ![]()
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